Artur L.Z. - B2B Knowledge Sharing Company

B2B Knowledge Sharing Company Case study

Background:

In my one-year role at Arbolus, a leading B2B knowledge sharing company, I navigated a dynamic environment driven by cutting-edge technology. Arbolus' platform utilizes powerful machine learning and natural language processing to unlock offline human knowledge for businesses. During my tenure, I played a pivotal role in reshaping the platform's design and functionality.

My contributions extended beyond design enhancements. Notably, I independently led and upgraded a key product, resulting in a remarkable accomplishment. Through my and team efforts, Arbolus experienced a substantial boost in conversions, increasing by 5 times. This achievement underscores my ability to not only contribute to design excellence but also drive tangible business outcomes. From spearheading innovative feature development, optimizing user experiences, and addressing complex compliance requirements, my multifaceted contributions were instrumental in advancing Arbolus' mission and solidifying its position in the competitive B2B knowledge sharing landscape.

Main challenges:

- Dealing with Platform Complexity - Establishing Effective User Communication

- Managing Limited User Interaction - Handling Design Inertia

- Navigating Compliance Complexities - Establishing a Design System

- Modernizing the Platform - Organizing Work Process with Developers

- Overcoming Database and Data Limitations. - Defending Design Decisions with Stakeholders

Achievements:

Independent Leadership: Successfully led a pivotal product upgrade independently, resulting in a remarkable 5 times increase in conversions, showcasing a blend of design expertise and business acumen.

Agile Environment Collaboration: Thrived in an agile environment, participating fully in all aspects, from leading epics to collaborating with top management and developers, fostering a cohesive and dynamic work culture.

AI-Powered Innovations: Designed AI-powered summaries, pushing the boundaries of technology to enhance user experiences and deliver valuable insights efficiently.

Dashboard Redesigns: Led the design of new project and admin dashboards, providing intuitive and visually appealing interfaces for enhanced user interactions.

Canopy Survey Tool Redesign: Successfully redesigned the Canopy Survey Tool, streamlining the survey experience and improving user engagement.

Design System Implementation: Implemented a comprehensive design system, ensuring consistency and efficiency in design workflows across the platform.

Grid Reconstruction: Rebuilt the grid system, enhancing the overall layout and organization of content for improved user navigation.

Channels in Video Library Tool: Designed the "Channels" feature in the Video Library Tool, providing users with a structured and user-friendly way to organize and access multimedia content.

Complex UX/UI for Big Data Tables: Crafted intricate UX/UI solutions for big data tables, optimizing the display of complex information for improved usability.

Flows Redesign: Overhauled flows for complex platform areas, including compliance, finance payment processes, onboarding, and project creation, ensuring a seamless user journey.

Website Architecture Creation: Designed the website architecture, contributing to a cohesive online presence and user experience.

Mobile and Tablet Adaptivity: Ensured mobile and tablet adaptivity, enhancing the platform's accessibility across various devices and improving the overall user experience.

User Research Leadership: Played a crucial role in identifying user needs and pain points through both qualitative and quantitative research methodologies.

Cross-Functional Collaboration: Collaborated seamlessly with cross-functional teams, including Product Owners, Designers, Engineers, and top management, fostering a collaborative work environment.

Stakeholder Communication: Effectively communicated design decisions with stakeholders, translating complex concepts into clear, understandable presentations.

Data-Driven Decision-Making: Utilized A/B testing to gather and analyze data, informing design decisions and ensuring continuous improvement.

Product Strategy Contribution: Contributed to product strategy discussions, aligning design initiatives with overall business goals and user needs.

Complex Workflow Redesign: Redesigned complex workflows for compliance, finance payment processes, onboarding, and project creation, streamlining user journeys.

Adaptation to Agile Methodologies: Successfully worked in an agile environment, leading epics, participating fully in sprint ceremonies, and adapting design processes to agile methodologies.

Documentation and Design Handoff: Ensured thorough documentation and seamless design handoff to development teams, promoting clarity and efficient implementation.

Examples:

Below, I'm thrilled to showcase redesigns on the platform that aren't subject to nondisclosure agreements and are shareable. This collection provides a tangible overview of the transformation, offering insight into the platform's evolution from its initial state to its current, improved form.

Project dashboard before redesign

Project dashboard after redesign

Built in chat before redesign

Built in chat after redesign

Left side menu before redesign

Left side menu after redesign

Attachments before redesign

Attachments after redesign

Conclusion:
In summary, my tenure at Arbolus was marked by successful project leadership, technical enhancements, and a commitment to creating a user-centric design. Despite challenges, I navigated the complexities of the B2B knowledge sharing landscape, leaving a positive impact on the platform's functionality and user experience.

This design case reflects not only my ability to tackle diverse design challenges but also my dedication to continuous improvement in the face of evolving industry demands.