Discovery & Research:
Conducted user interviews and surveys to understand pain points in traditional fuel coupon systems.
Analyzed competitors and market trends to identify unique opportunities.
Problem Definition:
Identified key user needs: quick and secure coupon purchasing, easy tracking of fuel balance, and reminders for expiry dates.
Defined personas and user journeys to map potential challenges and touchpoints.
Ideation & Wireframing:
Sketched low-fidelity wireframes to outline primary workflows, ensuring an intuitive and efficient user experience.
Collaborated with stakeholders to validate concepts through feedback loops.
Prototyping:
Developed interactive high-fidelity prototypes to simulate the buying, managing, and redeeming processes.
Focused on a clean, modern UI that reflects the efficiency and reliability of the service.
Testing & Iteration:
Conducted usability testing with a diverse group of users to gather actionable insights.
Iterated on designs to resolve usability issues, enhance clarity, and improve task completion rates.
Implementation & Handoff:
Documented design specs, component libraries, and interactions for developers.
Ensured smooth collaboration with the development team through regular design QA sessions.
Outcomes & Achievements:
Delivered a user-friendly mobile app that reduced coupon purchasing time by 40%.
Increased user engagement by 30% through a streamlined coupon management dashboard.
Enhanced customer satisfaction by integrating automated reminders and a transparent budgeting system.
I was grateful for the opportunity to contribute to this app, where I enhanced my iOS design skills and refined my ability to create user-centered solutions. This project allowed me to grow as a designer, balancing functionality and aesthetics while delivering a product that positively impacted users daily lives.